The CRM industry is undergoing a significant shift

The way companies manage their customer relationships is changing. Instead of using monolithic systems, businesses now rely on multiple tools designed to do specific jobs better.

• Niche solutions focus on delivering the exact features you need, such as CRM reporting, data backup, sales activity tracking, Slack notifications and more.
• Use niche solutions that integrate with different CRM systems

The problem of monolithic CRMs

A company using legacy systems faces challenges such as dependence on outdated platforms, difficult and time-consuming onboarding processes, and feature overload that complicates workflows and reduces efficiency.

• The Winners:

  Companies that adapt to the new modular CRM approach will experience:

  • Increased productivity by focusing on specialized tools designed for specific tasks.
  • 20-25% faster operational efficiency through precise automation.

• The Losers:

  Businesses that cling to outdated, bloated CRM systems will face:

  • Being part of the 30-70% of companies whose CRM implementations fail. (CRM Search.) (KaptureCX)
  • Slower response times, missed opportunities, and inefficiencies that hinder growth.
  • A loss in competitive advantage as agile competitors overtake them in the market.

Old Way

The old way of using all-in-one CRMs caused problems:

• Overcomplicated of features
• Losing the deals, and customer relationships.
• Workflows didn’t fit your business.

New Way

Now, it's more convenient to use several solutions that excel in their specific niches. Niche products focus on just one function, avoiding the complexity of overcomplicated CRMs. As a result, niche products can deliver more specialized features in their focus areas, such as analytics, backups, integrations, sales feeds, and more.

That's why we build Parma - series of CRM add-ons.

Parma Products

SalesPulse — real-time updates on every sales activity.

SalesPulse connects to your CRM, offering real-time updates on every sales activity.