Managing customer feature requests can get messy, especially when they come from multiple sources like sales, support, and account management. FeatureHunt simplifies the process by providing a clear structure to capture, prioritize, and track ideas all the way from submission to release. Here’s how the lifecycle of a customer idea works with FeatureHunt:
A customer shares a feature request through a sales rep, account manager, or support team. The team logs the request into FeatureHunt, capturing all relevant details like customer need and potential impact.
Today it works directly through Feature Hunt interface, but we are working on Slack plugin, CRM and other integrations that will allow adding new features right inside your workflow.
All ideas are stored in a single database. You can categorize ideas using customer fields.
The product managers evaluates the idea, fills out any required properties and estimated the ICE score (Impact, Confidence and Ease).
Once evaluated, ideas are ranked and added to a priority list. This list is shared with the team, so they can provide feedback and influence the prioritization scores.
Depending on your product development process idea will be implemented as the next step. Often development is tracked on a separate tool like Linear or JIRA.
After a feature is released, you can notify any customers that requested the feature. This closes the loop and reinforces the connection between customer feedback and product improvements.